When you look at major websites today, you are going to see that they all have something in common. One of the most common elements that they all share is in regards to the world of content. Content marketing is a huge thing online, and if you don’t agree, just go to your favorite website. What makes up the favorite pages for you? If you look at them closely, you’ll see that “content is king” and that’s not going to change any time soon. If you are going to get a good handle on all of these things, you are going to going to have to step back and seriously consider what makes these sites work. One of the many elements of the world of content, and some say the best is that of writing. A good article writer can elevate your page to a whole new level and it starts with isolating the right keywords, phrases, and sentences. When done right, this creates a deluge of traffic. Finding good writers can seem rough, but it’s not an impossible task. You have to learn to recognize some of the best signs overall. The following are just some of the best signs that point to good writers.
Article Writer Versus Blogger
There’s some misconceptions about this overall. There are some that are great bloggers, and yes they can write a great deal of content, but when it comes to articles, there’s a disconnect. While blogging and article marketing may seem similar, they are actually quite different. When you are creating complete article packages, you are going to need to look at SEO at the helm of the conversation. Bloggers can get away with just about anything, and it’s because it’s not formal. As you look for an article writer, make sure that you check to see whether or not they are good at creating optimized content that is longer than the average 250 – 300 word blog post. There’s a big difference, that’s for sure.
Their Credentials Aren’t Made Up
Ask for credentials from any article writer you want to hire. If they come back to you with a resume and CV that seems too good to be true, call them on it. Look at the content links they have and see whether or not it’s truly their work. You’re not going to find a lot of content marketers that don’t have personal websites, blogs, and interactions that are outside of the framework of “business” alone. That’s where you can trap someone. If you get a work history that seems to point to big names, ask for a reference. If the scribe doesn’t have any references at all, and no one can vouch for their work, you’re going to be hiring blindly. Don’t do that. Instead, look for credentials that are credible and have either their authorship, or they have references.
The English Education
There are a lot of people that are going to argue in either side of this. Native English writers are great, but you will find that there are some people that can work very well with writing, and not be native. The goal here is to get someone that is fluent in the language you’re crafting articles for. Your audience will be able to tell whether or not you’re paying someone else to write based on how they phrase certain things. When you look at samples from anyone, make sure that you look at how they frame metaphor and simile. This may seem odd, but it’s going to make a lot of sense overall. What you want to learn from this is simple, look for egregious references. Just look to see what things are compared to, how they are framed in examples and more. If you have something that is too “academic” and doesn’t seem to flow with examples that are relevant, then you know something is wrong. Remember, localized English rhetoric still works with mainline metaphors and comparisons.
The Turn Around Rate
The average turn around for a great article writer can be 24 hours if not less. They can write 500 words within a span of 7 to 8 minutes if not less. You could easily pay them by the hour and get a ton of content. However, you’re also going to pay premium for that. When you are seeking out help, look at how fast they turn things around for the base rate. The average simple article creator can come up with around 7 days in turnaround if not faster. The cost ratio to the turnaround time is going to be your telltale sign as to whether or not you’re going to get good work in the end.
Overall, you shouldn’t just hire anyone. Take your time to look for the aforementioned signs of a good article writer, and you’ll be fine.
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